Hi, I’m Sara — a UX designer and data aficionado.
For the past 4 years, I’ve been working in the e-commerce and digital space, leading projects end-to-end — from research and analysis to testing, execution, and reporting.
Some of my projects.
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SIZE GUIDE FOR FASHION ECOMMERCE
Improved returns rate and reduced enquiries to customer care by redesigning the size guide.
↳ Read moreGUEST CHECKOUT
Improved the checkout experience for an e-commerce platform with a high drop-off rate.
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PRODUCT RECOMMENDERS
Increased the average order value by encouraging outfit-based shopping instead of single-item purchases.
↳ Read morePRODUCT REVIEWS REDESIGN
Optimised the product review experience, making it easier for customers to share and browse meaningful feedback.
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LOYALTY PROGRAM A FASHION ECOMMERCE
From competitors analysis to ideation to wireframes. This project aimed to increase customer retention for a fashion brand.
↳ Read moreThis phase focuses on deep research and understanding. We identify user needs, business goals, and market opportunities through stakeholder interviews, competitive analysis, and data-driven insights.
With research-backed insights, we generate ideas and define a clear project vision. Wireframes, user flows, and initial prototypes take shape to explore possible solutions and validate concepts before moving into full design.
Bringing concepts to life, we craft high-fidelity designs, ensuring usability, accessibility, and aesthetics align with project goals. Development teams collaborate to build and refine the product, integrating feedback for a seamless user experience.
After deployment, we track performance, analyze user behaviour, and refine the experience through A/B testing and iterative improvements. Continuous optimisation ensures long-term success and growth.